Social Media Manager & Content Producer
Part of our most successful 2024 Black Friday/Cyber Monday campaign to date, driving an 84% increase in total sales from 2023.
Concept, direction, filming, editing, and color by me.
Concepted, shot, edited, and modeled by me. This single-angle application video for our Moth Color Nectar Pigment Balm became our top performing ad on TikTok and Meta for months, holding a nearly 50% thumbstop rate and a 4x ROAS. A reminder that simplicity, when executed well, is its own strategy
Concepted, shot, edited, and modeled by me. This single-angle application video for our Moth Color Nectar Pigment Balm became our top performing ad on TikTok and Meta for months, holding a nearly 50% thumbstop rate and a 4x ROAS. A reminder that simplicity, when executed well, is its own strategy
Product development voice-over videos that have become top performers across organic and paid channels—driving revenue growth while deepening customer trust and connection by sharing our process, our founder’s voice, and the story behind each creation. Concept, direction, filming, editing, and color by me.
TikTok + Instagram — 21.6K views, 1.6K interactions
Behind the Scenes content from our BFCM photo and video shoot at Rituel de Fille.
Concept, filming, and editing by me.
Behind the Scenes content from our BFCM photo and video shoot at Rituel de Fille.
Concept, filming, and editing by me.
Behind-the-scenes manufacturing content is among Rituel de Fille’s highest-performing content. It draws viewers in with hypnotic visuals and transparency—giving customers a deeper sense of trust, admiration, and emotional connection to the products they love.
Concept, direction, filming, editing, and color by me.
Founder event coverage at Credo Beauty that immerses consumers in the space, letting them experience the energy and story of the event as if they were there.
Concept, direction, filming, editing, and color by me.
I conceptualize, film, edit, and model in much of the makeup content I create, both independently and for the brands I work with. Applying makeup on camera is a craft I’ve mastered through experience, blending technical skill with a natural, effortless presence. After lots of practice, I feel confident in my ability to create beautiful, authentic looks that translate seamlessly on camera.
Behind-the-scenes manufacturing content is among Rituel de Fille’s highest-performing content. It draws viewers in with hypnotic visuals and transparency—giving customers a deeper sense of trust, admiration, and emotional connection to the products they love.
Concept, direction, filming, editing, and color by me.
Behind the Scenes content from our BFCM photo and video shoot at Rituel de Fille.
Concept, filming, and editing by me.
For this campaign, I set out to create a shadowed, atmospheric world that would draw viewers in and highlight the unique cool-toned dimension of our contour shades. The goal was to differentiate our products from the warmth-saturated contour market by embracing tone, texture, and light in a way that felt mysterious, modern, and true to the brand’s ethereal yet grungy aesthetic.
Concept, direction, filming, editing, and color by me.
On my personal TikTok, I create trend-driven fashion and lifestyle content that blends storytelling, styling, and authenticity. I’ve grown my platform to over 12K followers and 495K+ likes, with a viral outfit styling series reaching 4M+ views in five months.
Through this space, I partner with brands on social-first campaigns, leveraging audience insights and platform trends to drive engagement and measurable e-commerce results.
TikTok — 14.7K views
This organic outfit styling series, featured on my personal TikTok account @jillianfarris, garnered over 4 million views in just five months — with top-performing videos reaching 1.2 million and 900 thousand views.
I’ve grown my platform to over 12K followers and 495K+ likes.
This specific video — 532K views, 60.2K likes
I created this interactive swatch-guessing teaser inviting our community to speculate on which shades were coming back, sparking conversation and anticipation between longtime fans and new followers before a single product was named.