For this campaign, I set out to create a shadowed, atmospheric world that would draw viewers in and highlight the unique cool-toned dimension of our contour shades. The goal was to differentiate our products from the warmth-saturated contour market by embracing tone, texture, and light in a way that felt mysterious, modern, and true to the brand’s ethereal yet grungy aesthetic.

Concept, direction, filming, editing, and color by me.