I worked closely with the artist, Stella Ferguson, to bring her vision to life—staying true to her brand, what her audience connects with, and the emotional tone she wanted to capture. Together, we developed the creative direction and shaped a visual world that felt like true, ethereal girlhood, centered on the friends who’ve supported her through every relationship obstacle.

I edited all versions of the project, including an optimized social-first cut for Instagram and TikTok, as well as the final long-form music video. Both formats performed strongly across platforms and allowed us to highlight the heart of her story in ways tailored to each audience.